Quantitative Research

It is an Internet surveying technique in which the interviewer follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages. It’s considered to be a cheaper way of surveying since you don’t need to use people to hold surveys unlike Computer-assisted telephone interviewing. With the increasing use of the Internet, online questionnaires have become a popular way of collecting information.